The UK’s most upmarket major home builder CALA Homes, which has developments across Worcestershire including Wychbury Fields in Hagley, is celebrating having received the maximum five-star rating in an independent customer satisfaction survey for a record seventh year running.

Now in its eleventh year, the annual survey from industry body, the Home Builders Federation (HBF), measures customer satisfaction levels amongst new home purchasers. The revered five star accolade is reserved for companies where more than 90 per cent of customers said they would recommend the housebuilder to a friend. CALA scored in excess of 93 per cent, easily achieving the maximum five stars.

Steve Hird, regional managing director for CALA Homes (Midlands), said: “The HBF Customer Satisfaction survey is extremely important to us as the feedback comes directly from the people who buy and live in our homes. The five star rating is valuable measure of the consistency of our performance over the last seven years; clearly demonstrating the quality and service synonymous with the CALA brand. Providing the best possible customer service is at the heart of everything we do and this rating is testament to the passion, hard work and pride of our teams throughout the business.

“At CALA, we don’t just build houses, we build homes, and our aim is to continue to lead the industry in terms of the design and quality of our properties and the overall purchasing experience. CALA has undergone a period of record growth, completing on 993 homes in our last financial year. To consistently maintain our customer service standards throughout is a great accomplishment and we are all extremely proud to receive this highly regarded accolade for a record seventh year.” Stewart Baseley, Executive Chairman of the Home Builders Federation said: “The Customer Satisfaction survey is an established barometer for measuring house builder’s customer service levels. The scheme is an independently monitored survey of the people who really matter to our industry, our customers. To achieve such a high level of customer satisfaction, especially at a time when housing output overall is increasing rapidly, requires commitment from board room to site, and is a fantastic achievement.”