This season, celebrities and make-up artists have fallen head over heels in love with the 1940s.
Perfect for Valentine's Day beauty, this classic look with give you an air of Hollywood glamour with one pout of your pillar box-red lippy.
Dita Von Teese's trademark look draws heavily on sexy 1940s styling with scarlet lips and glossy waves. The burlesque artist is such an admirer of the decade, it was recently announced she's designing her own collection of vintage style lingerie.
Actress Kelly Brook is also a self-confessed fan of the decade, regularly drawing on it to style red-carpet looks. She says: "I look to the irrepressible Bettie Page when I want 1940s inspiration, because she exuded a happiness and self-confidence that's rare today."
But you don't have to be a red-carpet glamour girl to fall in love with classic Hollywood beauty. Take our easy guide to working the screen siren look every day.
This Autumn/Winter season, faces are pale and interesting with the emphasis on a bold look-at-me red lip. Achieving the air of a Hollywood goddess doesn't have to take hours in a swanky dressing room. Chase Aston, makeup artist for The Body Shop, shows you how to bring the 1940s into the noughties:- "To achieve a classic red lip and retro glamour, apply a bold red lipstick to a bare lip, pucker down and gently pat colour with fingers for a super matte look," he advises.
Bold brows are a key look for the 1940s inspired face, so put away the tweezers and allow your brows to bloom," Chase says. "Using a baby toothbrush, brush brows up, then using a brow pencil, shape and define in a bold stroke following the natural shape. Finally, comb through with a lash gel to set with a glossy sheen.
"To avoid your base from looking too mask-like, use a cream to powder foundation and apply using a foundation brush. This ensures a natural yet flawless finish."
ESSENTIAL 1940s KIT:- Bobbi Brown Burnt Red Lip Colour, £14 (www.bobbibrown.co.uk); Playboy Liquid Luxe Lipstick in Red Manhattan, £11.50, Superdrug nationwide; Jemma Kidd Essential Brow & Eye Kit, £18, Boots nationwide; Avon Personal Match Cream to Powder Foundation, £9 (www.avon.uk.com); B Burlesque translucent face powder, £17 (01202 493 789/www.bnevertoobusytobebebeautiful.com).
Want Veronica Lake inspired waves? Get the look in front of your mirror at home using Kevin Murphy's style techniques:- If you want smooth waves, apply a setting lotion or curl enhancing lotion to wet hair and dry in with the use of a diffuser.
After your hair has dried, roll your hair into rollers. It should be the top section rolled back off the face, the sides rolled down. Behind the ear and back should also be rolled down. It's a good idea to then cover with a hair net and heat up the hair with a dryer for ten minutes then let cool for five minutes.
Remove the rollers without disturbing the hair too much and let the hair drop of its own accord. The result will be soft wayward natural looking waves with no frizz.