HALESOWEN residents over 55 can now get free hearing aids after a new partnership between the NHS and private companies.

NHS Primary Care Trusts across the Black Country have launched a new service with Scrivens Opticians and The Hearing Company, which has shops in Halesowen and Oldbury.

A recent relaxation in Government regulations has allowed companies to start working on behalf of the NHS.

Scrivens Opticians and The Hearing Company can now deliver NHS hearing assessments including a hearing test, fitting and supply of hearing aids, batteries and aftercare, all of which is free.

Hayley Birch, manager of Scrivens in The Cornbow Centre, said: “Traditionally NHS hearing aids have only been available from hospitals, but we are delighted to be working with the local Primary Care Trusts in the Black Country to offer this free service on the high street along with NHS eyecare.

“This service is of huge benefit to NHS patients, improving care locally and offering more choice, with appointments at times to suit patients’ lifestyles. With the over 55s now able to choose which hearing aid audiologist they are referred to by their GP, hearing care is simpler, faster, more convenient and easier to access – a positive outcome for both the patient and the NHS.”

Hayley Jinks, manager at the Birmingham Road branch in Oldbury, said: “If you are over 55 and have noticed that phone conversations are increasingly difficult, you tend to turn the TV and radio up more than you used to and frequently ask people to repeat themselves, then simply ask your GP to refer you for a free hearing test. We will be able to offer a comprehensive hearing assessment and, if needed, a high-tech hearing aid on the same day.

She added: “Our service doesn’t stop there, we also provide aftercare free of charge for patients for up to three years, along with support to ensure that patients get the best possible hearing from their hearing aids.”

People wishing to take advantage of the new service should speak to their GP.