A 25-year-old man suffered serious head injuries when he was struck by a car outside McDonald's in Cradley.

The man was taken to Birmingham's Queen Elizabeth Hospital accompanied by the air ambulance doctor and a critical care practitioner who treated him in the land ambulance.

A West Midlands Ambulance Service spokesman said the air ambulance was called, but not used, although its expert medical staff anesthetised the injured man and maintained his airway on the way to the hospital.

The accident happened at the junction of Park Lane and Park Road on Tuesday shortly after midday and involved a Smart car.

A West Midlands police spokesman described the injured man as “in a critical but stable condition” yesterday.

Police are appealing for witnesses to call the collision investigation