THE Black Country Festival has been kick-started in Halesowen by the town’s football club.
Little interest had been forthcoming from the town’s organisations in the ambitious month-long festival promoted by Dudley Council.
But Halesowen Town FC has jumped on board and is planning two days and one night of celebrations.
Gary Sawers – known as Black Country Gaz – who is helping get the July festival off the ground, said he was “thrilled” the club wanted to take part.
He said Yeltz supporter, former club owner Steve Lynch, had contacted him and offered to organise the entertainment, including live bands.
There will be live music on Friday July 11, heralding a two-day real ale festival over the weekend with local ales and traditional food, plus a folk music festival celebrating the Black Country heritage and an old fashioned market.
Mr Sawers said: “I am thrilled that Steve has listened to his supporters who have shown an interest in celebrating their proud Black Country heritage.
“The Black Country Festival is, after all, a festival by the people for the people of the Black Country, so a big welcome to you Halesowen, It's bostin to have you on board.”
He said the festival, which will centre around Black Country Day on July 14, was going to be “massive” with all four councils supporting it.
Anyone interested in taking part or wanting details of events should contact Mr Sawers on 07801 529 523 or go online to www.blackcountryfestival.co.uk