CYCLISTS will use pedal power to raise funds for The Sikh Helpline this weekend.

The charity, which has a base in Oldbury and offers free and confidential support to those in need, is hosting its fourth annual fundraising bike ride on Sunday (October 1).

More than 100 people are expected to take part in the 24 mile ride, from Sparkhill to Wolverhampton, in a bid to raise £40,000 for the charity's Every Call Matters campaign.

Giani Sukha Singh, CEO of The Sikh Helpline, said: “We continue to receive high call volumes on issues ranging from grooming, suicide and domestic abuse through to racism and substance addiction.

"Due to cultural barriers and protection of 'honour' within the local community, victims often suffer in silence. "We need the support of the local communities to help us keep up with the increasing demand of calls.

"Every call matters and a missed call may be the only attempt someone makes for help. It is crucial that every call is answered."

The main sponsor for this year's event is West Midlands Police and Chief Constable, Dave Thompson, has pledged his support.

He said: "The Sikh Helpline and our Public Protection Unit officers have forged an effective working relationship and have appeared several times on TV to inform our communities of the issues around domestic abuse, child sex exploitation and substance misuse.

"I'm pleased we can support the good work they do and look forward to a successful bike ride."

Cyclists will begin the ride at 8.30am and along the way, will stop at West Midlands 12 Gurdwaras and Mr Singh's Pizza in Handsworth, where supporters will congregate to show their support.

Anyone who wants to make a donation or take part in the bike ride should visit www.sikhhelpline.com for more information.