New pub to be opened at Longbridge town centre development

8:40am Friday 7th June 2013

PUB retailer and brewer, Greene King will open a Hungry Horse-branded pub at St Modwen’s £70 million Longbridge town centre development this summer.

The family-led pub brand is taking a 6,000 sq ft unit on a 25-year lease, generating more than 40 jobs. The pub will have outdoor seating and a mezzanine floor providing views of the £2 million, tree-lined Austin Park.

Hungry Horse is joining a line-up of other household names at the town centre including Sainsbury’s, Premier Inn and Beefeater, with more retailers to be revealed. In total there will be 24 shops and restaurants, two new office buildings called Park Point and Seven House, together with extensive parking.

Ken Millbanks, group property director at Greene King, said: “We have chosen Longbridge as it provides us with an excellent location in a new residential, leisure and business community near to a number of other busy retail outlets.

“We look forward to contributing to the success of Longbridge and are pleased to be supporting the local economy by creating new jobs.”

St Modwen senior development surveyor Mark Watkins said: “Greene King’s commitment to Longbridge town centre demonstrates its strength as a retail destination. It will offer an enviable mix of high street shops and independent retailers and we will reveal the identity of the other national and local retailers in the coming weeks.”

Longbridge town centre is gearing up to launch this summer as the retail and leisure heart of St Modwen’s £1 billion transformation of the former MG Rover plant site.

Central to the town centre will be the three-acre Austin Park, the first public park to be built in South West Birmingham in the past five decades.

Fellow St Modwen senior development surveyor Mike Murray added: “The town centre will be the centerpiece of our Longbridge regeneration project. It will not only be an attractive and lively destination for residents, workers and students but it is bringing a significant boost to the community, with the creation of more than 1,000 new jobs.

The opening of the town centre will bring investment at Longbridge up to £250 million since St Modwen’s acquisition of the site in 2003 and more than 3,000 jobs have been created since work started on site in 2007.

Completed phases include the Technology Park, Cofton Centre industrial estate, the £66 million Bournville College and the £5 million The Factory youth centre.

St Modwen Homes has just submitted a new application for 82 more apartments and houses at the development following the first phase of housing, Park View, where all but one of the 113 properties have been sold.

Construction is currently under way on the 19 houses which make up the second phase of the development.

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