FASHION brand Pep&Co is now selling clothes within Dudley’s Poundland store.

A full range of women's, men's and kids' fashion is now on offer at the High Street store.

Pep&Co’s managing director, Adrian Mountford, said: “We might be a new brand, but we’re one that customers love once they find us.

“By bringing Pep&Co to Poundland in Dudley, we’re giving people access to the brand much more rapidly than we could on our own.”