POUNDLAND’S fashion brand arrives in Halesowen this week.

The Cornbow Shopping Centre-based store is tripling its floor space in the town centre mall with the launch of PEP&CO on Friday (March 2).

The new shop-in-shop is part of a 2018 expansion which will see PEP&CO installed in more than 300 Poundland stores across the UK this year.

Bosses say the move will transform Poundland into a “major high street fashion player”, with prices at PEP&CO starting at £1, with 95 per cent of the range offering prices of £10 or under.

Andy Cowley, store manager, said: “We’re so excited to be bringing PEP&CO to Poundland here in Halesowen. We’re on the hunt for local trend-setting bargain hunters to help us tell everyone we’ve arrived.”

To celebrate the launch, the store is holding a golden ticket giveaway, where the first 500 shoppers through the doors after it opens at 9am on Friday will get the chance to win a top prize of £50.