SANDWELL Council Leader Cllr Darren Cooper and blind marathon runner Dave Heeley are backing a campaign to ensure respect is a cornerstone of adult care services in Sandwell.
The duo joined councillors and care workers at the launch of the Dignity In Care campaign at The Hawthorns.
Sandwell Council is working with the NHS, West Midlands Care Association and other organisations to encourage people to make a pledge to do one thing to help vulnerable adults.
Dave, who ran seven marathons in seven days in seven continents, spoke about the importance of bringing up children to have respect for others.
Cllr Cooper promised fellow councillors would spread the campaign message in their constituencies.
He said: “Everyone has the right to be treated with dignity and respect and to live lives free from abuse.
"We want everyone to take up the challenge, get involved and do something to improve the lives of vulnerable adults.
"We are asking people to meet the Dignity Challenge and sign up to be Dignity Champions.”
A free information pack on the campaign is available by calling 0800 011 4656. Dignity Champions will be offered training, and can attend support meetings to share ideas with others.
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