TWO golf professionals from Hereford are getting into the swing of retail life.

Keith Preece and Andy Cameron from Burghill Valley Golf Club are realising a long-held ambition to open a specialist golf superstore.

The outlet opens on Whitecross Road in Hereford next Saturday (7th) with special events and offers on across the weekend.

“Andy and I are very passionate about our sport and we have been working towards the goal of opening a superstore for a long time," said Mr Preece.

“It feels like it has taken forever for us to find the right premises, but the shop we have now secured on Whitecross Road is perfect.

"It gives us the scope to showcase far more specialist golf equipment, while also offering the storage space we require to develop a ‘Click and Collect’ service in conjunction with our online shop.

“There are many brands we have been keen to stock over the years, but we have simply never had the right display areas to promote them all."

The pair said they want the store to become the "number one destination" for custom-fitted products in the Midlands and mid and South Wales.

For more information about the launch call 01432 760 808 or email at sales@OGB.co.uk