In a sea of dark neutrals, red is fashion's standout hue of choice this season.

This isn't just an accent, it's a top-to-toe red takeover - think varying tones clashed together for a stop-and-stare statement look.

Catwalk giants Valentino, Versace and Tom Ford were all seeing (pillar box) red for autumn/winter 14, and the high street has followed suit with a profusion of impactful pieces.

It may be one colour, but there are endless ways to work it. Time to go on red alert.

TONAL TACTICS

The key message for this season's colour craze? Mix red with... more red. Make a colourful impression by piling as many tones as possible into one outfit - including accessories.

How bold you go depends on the brightness of your palette. Pick out tangy tomato for a powerful punch, or dark berry for a more muted take on the trend.

Add interest by using a riot of red hues, or go for a more cohesive look with separates in a similar tone. FYI, the added bonus of working one block colour from head-to-toe is an instantly slimmer silhouette.

TEXTURE CLASH

Contrasting textures is another key way to lift an all-red ensemble. Think of direct opposite finishes for the most successful clashes; leather with faux fur, or woolly knits against silk.

For an easy everyday ensemble, try teaming a chunky jumper with a slick A-line leather skirt or leather-look trousers.

The colder it is, the easier multiple layering becomes, giving you ample opportunity to add further textures to the mix via woolly mittens or furry scarves.

BLOCK BOOKING

If you're slightly hesitant about mish-mashing tones and textures, let the high street do all the style groundwork.

As red is such a key colour for this season, brands have pre-clashed reds together in one piece, from fine-knit dresses to bobble hats.

All you need to do is add extras, making the colour blocking the main focus. Experiment with other red hues or pare the colour clashing back with grey, black or navy separates and accessories - all three neutrals will mix seamlessly with red.

SOLO STATEMENT

Sometimes all you need to work a colour trend is one killer piece. Pick the right red to flatter your skin tone and a power overcoat will instantly transform any outfit.

Try a bold, sculpted silhouette with slouchy trousers and midi skirts, or opt for a slouchier shape if you usually wear form-fitting dresses or leather pants.

For everyday coats, stick to matte or fuzzy textures. But if you're looking for a glam option, experiment with sheeny finishes that have an almost reflective quality.

EXTRA TIME

Accessories have the power to make or break your new-found red obsession.

Unlike dark neutrals, red instantly draws the eye to the body part it's decorating, so choose wisely. If you're leggy and proud, go full pelt with a pair of red knee boots - a texture like suede will soften the impact. To elongate legs, look to a pointed ankle boot or court shoe.

If you're not signing up to the lady in red aesthetic, a plush leather bag might just convert you. Look for luxe hardware detailing like locks, for instant 'It bag' status. The good news about a bright red investment handbag for this season is that it will look just as ravishing come spring.

GET THE LOOK

Alesha Dixon has traded in the traditional red carpet dress for slick tailoring. Channel her matchy-matchy mono suiting with Very's Definitions Print Blazer, £39, and Trousers, £27, available mid-October (www.very.co.uk).

BUY IT NOW

Get the blues the green way with H&M's new Conscious Denim. The eco-chic capsule collection features contemporary fits and clean lines in sustainable materials - even the denim washes have have been graded to assess their environmental impact via Clever Care garment labels. Available now for ladies, men and children in selected stores and online at hm.com/gb

FASHION FLASH

:: SUITS YOU

When it comes to promotion-worthy outfits, it pays to dress smart in the office. Almost half (44%) of British office workers admit that they often judge colleagues on their 9-5 attire, with ripped jeans, too-short skirts and branded T-shirts headlining the checklist of sartorial faux pas. Over two thirds of workers opt for tailoring, according to the survey carried out on behalf of the 'Business is GREAT Britain' government initiative. O nly one in ten of us are brave enough to wear whatever we want to face the boss.

:: RECESSIONISTA ALERT

Keep your new handbag in order with an extra decorative accessory. Cath Kidston is giving away a free Cotton Zip Purse, worth £6, with the sale of every Leather Trim Tote (from £60). Offer available until October 26, while stocks last (www.cathkidston.com).