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This is the time to sneak into a South Beach masterpiece
4:45pm Thursday 19th April 2012 in Travel
AS instructions from hotel receptionists go "the lift is just past the sharks" is probably the best I have ever heard, writes Steve Zacharanda.
Four years ago I stayed at Gansevoort Miami South Beach and it was the coolest place in town with its rooftop pool parties attracting the rich and famous on a weekly basis.
It was a great time to be in Miami, Barack Obama had just won the election and to be staying at such a great hotel was wonderful.
Those lazy days and crazy nights drinking rum next to the pool surrounded by Maimi's beautiful set were some of the best ever and for me the staff and surroundings took the hotel to a different level.
As I prepare to head back to Miami in November to help Barry out again I discover the hotel has had mixed fortunes, it is no longer The Gansevoort anymore, owners have come and gone but after a few years in the doldrums a new owner has bought it and has promised to sink £100m into the South Beach resort.
The Perry South Beach, as it now is called, has been bought by the Starwood Capital Group and will be totally relaunched in late 2013 with yet another rebranding which will aim to recapture and surpass past glories.
Barry Sternlicht, the Chairman and CEO of Starwood Capital Group, said: “This is an incredibly exciting opportunity to create a premier luxury hotel and residences along one of the world’s most beautiful and popular beaches at a time when global interest in the Miami marketplace is close to surpassing its all‐time high,”
“This is a powerhouse asset with a unique beach footprint in one of the strongest hotel markets in the nation with high barriers to entry.
"We are excited to create an outstanding destination resort and residences in this dynamic city."
The Perry South Beach has one of the best locations in the world taking up an entire block on Collins Avenue in one of the world's great party destinations - South Beach.
The hotel has 334 hotel rooms, 255 condo units totaling 294,000 square feet, 90,000 square feet of retail space including a 42,000 square foot David Barton Gym, three outdoor swimming pools, and multiple indoor and outdoor food and beverage venues.
The property also includes a 26,000 square foot rooftop pool and lounge with sweeping ocean views, a 32,000 square foot elevated pool plaza and restaurant, and a 48,000 square foot private beach.
As the Perry South Beach is in transition and rebuilding its reputation this might be the perfect time for tourists to Miami to get a taste of luxury for a great deal.
I just hope with all the changes they remember to keep the sharks. For more details visit www.perrysouthbeachhotel.com.