POUNDLAND’S fashion brand arrives in Oldbury this week.

The Oldbury Retail Park-based is marking the launch of PEP&CO on Wednesday (July 11) by hosting a golden ticket giveaway.

The first 500 shoppers to visit the store from 9am will get the chance to win a top prize of £50.

The new shop-in-shop is part of a 2018 expansion which will see PEP&CO installed in more than 300 Poundland stores across the UK this year.

Bosses say the move will transform Poundland into a “major high street fashion player”, with prices at PEP&CO starting at £1, with 95 per cent of the range offering prices of £10 or under.

Darren Vernon, PEP&CO’s retail operations director, said: “We’re so excited to be bringing PEP&CO to Poundland here in Oldbury.

“We’re on the hunt for local trend-setting bargain hunters to help us tell everyone we’ve arrived.”