AN elderly woman has suffered a 'serious head injury' after falling into a busy Stourbridge town centre road.

Emergency services were initially called to reports of a woman being hit by a car in Bell Street just outside Crystal Leisure Centre on Thursday lunchtime at just after 1.50pm.

However, upon further investigation, police and ambulance workers ascertained that she had fallen into the road rather than being hit by a car.

A West Midlands Ambulance spokesperson confirmed the woman had been taken to hospital and attempted to clear up the confusion around the incident.

The spokesperson said: "We were called to reports of a collision between a car and a pedestrian. 

"However, on arrival, crews were told by bystanders that there was not a collision and that the patient had fallen into the road.

"The patient was taken to Queen Elizabeth Hospital."

Police cordoned off Stourbridge's neighbouring High Street for several hours in the wake of the incident after heavy traffic built up from the ring road along the one-way street.

A Dudley Council statement said they were unsure when the road would reopen to traffic.

It said: "Please be advised that there has been an incident in Bell Street, Stourbridge and the police have closed off access to High Street and Market Street because they are unable to let traffic out via Bell Street.

"It is not known at this point how long the incident will take to clear. Drivers are advised to seek alternative routes where possible."