MORE than seven fire crews have been called to a huge factory fire in Cradley Heath.

The fire, which started early this morning (Sunday, May 19), broke out in a factory unit at the Doulton Industrial Estate.

Access is currently restricted to Doulton Road and people are being told to avoid the area.

Speaking earlier this morning a fire service spokesman said: "Good progress is being made, with use of our water tower, being supplied from Dudley Canal.

"West Midlands Police and Ambulance are in attendance and our fire investigators are working to determine the cause."

They added that they will be working with businesses to support them following the incident.