A NEW outdoor clothing store has officially opened its doors to adventure lovers at intu Merry Hill.

Mountain Warehouse, the largest UK outdoor retailer which stocks equipment and clothing for any outdoor activity for everyday explorers to hardened winter adventurers, has taken on a 1,200 sq ft unit on the lower mall next to Claire’s Accessories and The Fragrance Shop.

Duncan Burns, marketing manager at intu Merry Hill, said: “We are excited to welcome yet another addition to the centre and we’re sure that the new Mountain Warehouse store will be a hit for all types of lovers of the great outdoors.

“Mountain Warehouse is one of a number of new brands that we’ve recently welcomed, and we continue to see both new and existing stores invest in new space and flourish here.”

Mark Neale, Mountain Warehouse founder, said: “At Mountain Warehouse, we offer shoppers of all ages great value outdoor gear at affordable prices. Our opening weekend was a resounding success and we can’t wait to share our passion for adventure and the outdoors with even more of our visitors.”

The store opening is the latest new retailer to arrive at the centre which has also recently welcomed top fashion brands Mango, Hobbs and All Good Things.