MORE than £3.3k has been raised from well-wishers to help the "devastated" family of a motorbike rider killed in a crash in Halesowen at the weekend.

Family man Gary Simpson died on Saturday when his motorbike hit the back of a turning 4x4.

An online fundraiser launched for the 38-year-old's family has raised £3,370 in memory of the "beloved partner, father, brother, son and uncle."

The gofundme page organiser, Amanda Elliot said: "I’m setting up this page to help raise funds for his partner Julie Sadler and children as they tragically lost Gary Simpson. A loving partner, father on July 17.

"I'm just trying to raise some funds to help them with whatever they may need through this difficult time."

Gary had been travelling on Stourbridge Road when his bike collided with the back of a Land Rover Discovery, which was turning onto Richmond Street.

Despite the best efforts of people at the scene who offered first aid before paramedics arrived, Mr Simpson was confirmed dead at the scene.

The driver of the car is assisting police with their enquires, as are a number of witnesses.

Mr Simpson's family paid tribute to him through West Midlands Police's specialist family liaison officer.

PC Glyn Hanks said: “I have met the family and can see that Gary was a beloved partner, father, brother, son and uncle.

“The whole family is devastated by his sudden and unexpected loss but have asked that anyone who is able to assist our investigation to please get in touch with the team.

“In the meantime they have asked for their privacy to be respected at this very difficult time.”

Officers are urging anyone with information or dash cam footage to contact them via live chat on their website, or call 101, quoting log number 2116 of 17 July.