PEOPLE of all ages are invited to ditch the car and get active as Beat the Street Dudley gets underway across the borough from Wednesday June 29.

The free, interactive game aims to encourage people of all ages to incorporate physical activity into their daily lives by rewarding teams with points and prizes the further they walk, cycle and roll.

There are prizes for the teams that travel the furthest with vouchers for books and sports equipment.

There is a total points leaderboard and an average leaderboard so opportunities for teams of all sizes to win.

Beeping and flashing contactless sensors called Beat Boxes will be placed on lampposts around the area for the duration of the six-week game which runs until Wednesday August 10 as part of celebrations for the Commonwealth Games which is coming to Birmingham this summer.

Primary school pupils will be provided with a player pack containing a map and a card for the child and an accompanying adult.

The wider community can pick up a contactless card from a distribution point listed at Players then travel between the Beat Boxes scoring points with their cards as they go. The further players travel, the more points they score for their community or school team.

Beat the Street Dudley has been commissioned by Dudley Council and the Canal and River Trust with support from the National Lottery via Sport England. It is being delivered by Intelligent Health.

Councillor Ian Bevan, Dudley Council’s cabinet member for public health and wellbeing, said: “We are delighted to bring this innovative and compelling game to our borough and we can’t wait to see how far everyone is able to walk, run, cycle and scoot during the game.”

More information will be available online at and on social media at @BTSDudley.