THE founder and CEO of clothing brand Hoodrich visited Halesowen College to give an inspirational talk to business students.

Jay Williams set up the now international brand with just £200 in his home – his clothes sell in a range of high street shops including Foot Asylum.

Jay, from Birmingham, build his popular streetwear brand on a passion for underground streetwear and music.

He gave a talk to enterprise and entrepreneurship students at the Whittingham Road college on how he started his brand and how it has grown into what it is today.

Victoria Walton, Business Lecturer at Halesowen College, said: “We were delighted to welcome Jay into the college especially as a lot of our students love his clothes.

“He gave them an insight into his brand, business and marketing which will really help bring their studies to life.”