A LEADING toy retailer is set to open a shop within Tesco Extra in Cradley Heath, following the announcement in January of a new partnership.

Tesco customers will be able to browse The Entertainer’s range of products from brands such as Barbie, Lego, Hot Wheels, Peppa Pig and Paw Patrol, as well as its range of Addo toys and products from the Early Learning Centre.

The Entertainer shop will launch at the Cradley Heath Extra store on Foxoak Street on Thursday May 9.

Concessions will also open at the Dudley Tesco Extra store on Friday May 10 and at Stourbridge Extra on Saturday May 11. 

Halesowen News: The Entertainer is on its way to TescoThe Entertainer is on its way to Tesco (Image: Handout)

The Entertainer is due to roll out to over 750 Tesco stores in the UK throughout the year in a move which will create over 1,000 new jobs.

The announcement comes following a successful, year-long trial of The Entertainer in 35 of Tesco’s large UK stores and the positive response from customers.

Jan Marchant, Managing Director of Home and Clothing at Tesco, said: “We’re really excited to be bringing The Entertainer to Tesco stores across the UK, introducing even more customers to the great range of toys and making it easier for customers to pick up a gift for their little ones in store.”