APPLE founder Steve Jobs once said: “I want to put a ding in the universe”. It’s fair to say he succeeded. Now Midlands based companies with ambitions to put their own ding in the local sector will welcome the launch of Newsquest’s fantastic new Zoom In service.

Zoom In, the innovative new leaflet delivery service is the local partner of Newsquest’s national leaflet sales operation, Newsquest Direct, which has been successfully looking after the activity of clients – including big name companies such as Ikea and B&Q - for more than 25 years.

Newsquest, which publishes more than 90 local newspapers, including Worcester Berrows Journal and Malvern Gazette, believes Zoom In will revolutionise local business marketing because it means they can now benefit from the sophisticated planning tools which are normally reserved for large national advertisers.

By giving local small and medium sized enterprises access to all these latest planning tools, Zoom In will help them identify and pinpoint the very best prospects with door drops, cutting out waste and saving money. Newsquest has had a national leaflet sales wing for more than 25 years and over this time it has developed core strengths in designing campaigns that deliver the best possible response.

In addition to the bespoke planning advice, Zoom In offers a full leaflet service including everything from design and print to final delivery – we look after the whole package, freeing up clients to get on with their own business matters.

And finally, with access to Newsquest’s market leading digital products Zoom In can really provide small to medium sized enterprises with a total audience solution, maximising response.

Nick Brown, Sales Director at Zoom In, said: “This is an exciting opportunity for small and medium sized businesses and Zoom In to work together to deliver campaigns that really work. Our expertise in planning campaigns, coupled with the benefits of door drops and digital, presents a compelling case for local businesses of all sizes.”

To see how Zoom In can help your business speak to a member of the team on 0845 1999830 or visit

Why use door drop?

• Delivered with a trusted local media brand like this one

• Impact: The client’s message is actually in the hands of potential customers

• Retention: The item can be retained for future use, as a reminder or passed onto an appropriate person

• Creativity and Design: Create real standout with different sizes, shapes, colours, text etc.

• Volume with precision: Deliver significant quantities but targeted to the appropriate postcode sectors/rounds.

• Timing: Is flexible so can run in sequence with other media

• Response potential: Coupon or voucher allows response to be closely monitored

• Effectiveness:

• Door drops are seen, on average, by 1.1 people and are revisited 2.8 times

• 38% of leaflets via door drop are kept for at least a few days and 13% are kept for a week or more*.

• 48% of consumers visited a shop, sent for information, bought a product having received a door drop*.

• 79% of people keep, pass on, read or glanced at door drops*.

*Door Drops: The Fiction & the Facts – DMA.

• Accessibility: Easy to book, one call can access entire region. We can also arrange design and print.

• Accountable: Publications audited and backchecks conducted to demonstrate delivery. Newsquest are also members of the Data and Marketing Association.