Five top Midlands estate agents have joined forces to form a new 26-office marketing group to offer clients much greater selling power and buyers a wider choice across the greater West Midlands housing market.

John Ozwell, chairman of Hunters Group Ltd, has formed a new partnership with Oulsnams in south west Birmingham and Worcestershire; Payne Associates in Coventry; Knight & Rennie in Leamington Spa, Warwick and Kenilworth; and Maguire Jackson in Birmingham City Centre, to form the new company called Situ.

The idea was conceived by John Ozwell, whose Hunters Group have offices in Warwickshire, Staffordshire and the West Midlands. he said: "I have always felt that a partnership between like-minded high quality estate agents strategically placed in non-competing locations could form a powerful alternative marketing opportunity for vendors and purchasers alike”.

The new group has just under 3,000 homes for sale and to let in many of the most sought after locations in the Midlands and the group includes long established brands which are highly respected and with a dynamic approach to sales and lettings.

The new company has been launched with a new state-of-the-art regional portal and there may be opportunities for other strategically placed agencies around the Midlands to join the group so that they too can offer their clients much wider marketing power on a regional scene.