A REDDITCH man who founded one of the UK's favourite sales training partners has been presented with a prestigious business award.

Daniel Cox, who has been running Sales Mentoring Ltd for the last six years, recently won the Award for Excellence in Business to Business Sales Training (UK), as part of the UK Enterprise Awards.

Mr Cox said he is over the moon with the award win.

"My business mission is very simple – to make a positive difference to every single salesperson I work with and give my clients return on their investment," he said.

"I help salespeople to achieve improved and sustainable results, through strategic group training sessions, ‘one on one’ coaching sessions as well as ongoing mentoring for continued development."

He added: "I also have a really cool crystal trophy with my logo on and as you can imagine it’s been an honour to have my work recognised."

Sales Mentoring specialise in business to business sales training.

The company train, coach and mentor salespeople, helping to develop and improve their performance.

Mr Cox said: "I have personally worked with over 50 different clients across the UK and Coached over a 1,000 salespeople. All of the support is delivered on-site with each client, right at the heart of the action. Sales Mentoring has built a fantastic reputation earning the right to be the UK’s favourite sales training partner."