A NATIONAL shortage of carers has driven a Kidderminster care home boss to launch a campaign aimed at tackling the social issue.

Laura Baber, who runs Home Instead, hopes the ‘You Can Care’ campaign will address the problem by informing people about the rewards of the sector and demystifying pre-conceived ideas about caring.

The campaign is in part a response to Skills for Care, the strategic body for workforce development, reporting the desperate climate of 90,000 vacancies in the social care sector at any given time, with this issue affected the Kidderminster area.

To meet this demand for carers, Home Instead, who specialise in care for older people in their own homes, endeavour to fill 18 jobs this year.

They will be sharing positive stories, advice and support for the hundreds of people caring for family members in the local area, also creating the hashtag #youcancare to keep people connected and informed on social media.

Speaking about the campaign launch, Laura said, “We all want to make an impact in the world and work in a role that fulfils us. Once the campaign has been running for a few weeks, people looking for a change of direction and considering Caregiving, will be able to search for #youcancare on social media to see a few highlights and examples of the role, shared by our team.”

For more information about Home Instead, call 01562 754757 or visit https://www.homeinstead.co.uk/kidderminster.

You can also find information on the campaign if you search #youcancare on Facebook and Twitter.