A BROMSGROVE man is maintaining the family tradition by qualifying as a funeral director at the same firm his farther served at for more than 35 years.

Adrian Cant, aged 33, has completed his senior training at Mortons Funeral Directors, which has an office in Rubery, and took charge of his first funeral as a director earlier this month.

His dad Andrew retired as a funeral director from Mortons, which is celebrating its 120th anniversary, earlier this year.

Adrian said: "My dad always instilled in me a sense of loyalty and duty when it comes to my working life, and it’s been a privilege for me to learn from him and from the team at Mortons in order that, ultimately, we can offer a truly personal service to our clients.”

Adrian joined Mortons on work experience when he was just 16 years old, and was offered a full-time role with the company the following year.

He began his working life as a funeral operative, went on to complete his driving qualifications and rose through the ranks, becoming a qualified embalmer and a funeral arranger before moving to his current role.

The firm's managing director Derek Case said: "It’s highly unusual in my experience to have a father and son both work as a funeral director at the same company.

"Between them, they have more than 50 years’ experience, which means Adrian is steeped in the Mortons' way of doing things, by which I mean offering the highest standards and treating everyone with dignity and respect.

Outside of work, Adrian is a devoted father of three, who enjoys golf, motorbikes and cars.