THE Worcestershire Ambassadors have elected a new member.

Christina Darling B.Sc. is managing director of Prime Mix Marketing Limited and has been elected for her commitment to work on charity initiatives with businesses from across the county.

She said: "I’ve always been passionate about Worcestershire, living and working locally, and I can see a great importance of providing support to both businesses and charities.

"Having studied at Worcester University and now as a business owner in the city, my routes are firmly placed in Worcestershire.

"I’m looking forward to working more closely with the Worcestershire County Council, The Herefordshire and Worcestershire Chamber of Commerce, The LEP and the District Councils to attract inward Investment into the County."

Mrs Darling was presented with her membership pack last month by the Chair of the Worcestershire Ambassadors, Kevin Powell, at her office in Worcester.

The Worcestershire Ambassadors are a group of individuals that share a common passion for the County of Worcestershire.

They support and promote the County as a place to create business opportunities, invest, live, work and visit, as well as supporting local people and charities through various initiatives.