Over 90 pregnant women or their partners have been referred to a new stop smoking service in Worcestershire.

One-to-one behavioural and motivational support is being provided by three new advisors who work with maternity teams to help mums-to-be and their partners quit the habit.

The service was launched in September and in the first month, the service saw 92 referrals from midwives.

It’s not just pregnant women who have accepted the help, but also their partners who recognise the harm passive smoking can have on an unborn baby too.

The new advisors offer free nicotine replacement therapy alongside practical help.

Cllr John Smith said: “This service is an excellent way of helping support pregnant women and their households as they improve their health and the health of their babies.”