TV Presenter and farmer Adam Henson has launched his ‘Feed me Truth’ campaign.
He hopes to encourage every nursery and school to commit to making their food supply chain transparent.
Adam said: “The appreciation and understanding of food starts with children simply knowing how and where the ingredients on their plate were produced, but many don’t.
"Every school dinner has a story to tell - a journey. It leaves a footprint. We need every child to explore it and be inspired and learn from it.”
Research by the British Nutrition Foundation has shown nearly a third of five to seven year olds thought that; cheese came from a plant, not an animal, tomatoes grow underground, fish fingers are made of chicken, plus according to more than one in ten eight to 11 year olds, pasta comes from an animal.
The campaign will offer a way to show the journey of every plate of food and drive the change through supply chains. Adam hopes every school and nursery in the country will commit to making their food supply chain transparent, using technology to deliver this journey into school dining rooms.
The service and technology is being provided by Happerley, a non profit organisation founded by farmers to validate the provenance of food ingredients and empower consumers to know where their food is from.
Happerley founder, Matthew Rymer, said: “The food industry remains one of the least transparent and we are not told the origins of most of the ingredients in our food.
“Children are particularly susceptible to buying into brands and clever marketing because they do not know or understand better.
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“By working through the food chain to deliver the full story of the ingredients that make their school dinners, our hope is we can create a seismic change in understanding for the future that impacts positively on their health and nutrition, the environment and sustainable food production.”
Alongside this campaign Adam Henson has launched a petition to encourage parents, teachers and schools to join the cause. You can sign it at www.change.org
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