DUNELM has announced the launch of a brand-new Virtual Shopping service - and it's being trialled in Redditch.

The virtual shopping experience will helps Redditch customers browse and buy furniture, all without setting foot inside the Grove Street store.

It's a shopping alternative to those still unable to go out due to shielding, those who feel apprehensive about entering stores again and for people who are trying to juggle the challenges of lockdown.

As well as a means of getting Dunelm products delivered straight to their door, during the Virtual Shopping experience the customer will also receive expert interiors advice and product selection guidance tailored to their individual home needs

The unique service comprises of four simple steps, making it an accessible and welcoming platform for all.

The first step requires the customer to book an appointment online, where they will be prompted to share information around their style inspiration or products they are seeking.

This is then followed by a personal video call appointment with a friendly Shopping Companion.

During this appointment, the companion will guide the customer around the store showcasing Dunelm’s latest products, designs and trends, and delving into the customer’s interior visions whilst selecting products that perfectly match their needs.

After the appointment, customers are sent a complete shopping list of all items discussed to purchase at their own leisure, either for home delivery or contact-free Click and Collect to their nearest store.

Jemma Williams, Brand Marketing Director says “We are really excited at the launch of our new Virtual Shopping service at Dunelm. We are striving to make the shopping experience within the new circumstances as enjoyable as possible, but most importantly as safe as possible for all of our customers. This service makes it more effortless than ever to shop and browse all the fantastic products and collections we have available at Dunelm, helping our customers transform their houses into homes they love.”

In addition to the Virtual Shopping service, the Dunelm Made to Measure service now includes online appointments. Customers are able to request a consultation, access measuring tips to achieve the perfect fit and browse fabrics, all online. Additional contact-free ways to shop have also been introduced which includes Click and Collect deliveries straight to your car, all while a 2m distance is maintained.